With the proliferation of e-commerce, companies are taking a step towards e-export to introduce their products to the buyers in global markets apart from domestic markets.
Particularly the orientation of SMEs towards e-export contributes to both their companies and to the economy. The increment of export and sales volume and the opportunity to position their products are some of the benefits that e-export provides to SMEs.
E-exporting is the phenomenon of positioning the basics of export on online platforms and the practice of selling products or services overseas through these online channels.
You may find the basic elements of export in our article Key Elements of Export
When we analyze e-export, we can see the process of digitalization of these elements and then the process of becoming online platforms.
Let’s take a look at the essential steps we should follow before starting e-export.
Defining a Target Market:
When it comes to export or e-export, the most emphasized point is the process of defining a target market. Analyzing the market where we are planning to sell our product and positioning the right product according to the market research is the first stage of export.
An E-export Website:
After the target market research, the second step that should be considered is having a website that has a proper infrastructure for e-export.
Buyers can reach out to our products through our website and have the opportunity for checking out the features and images of our products. Websites also provide you the opportunity to introduce your company and your products to your customers in detail. Sometimes, it may cost high to create such websites, and managing the process may be challenging and over-costing to the companies. In such circumstances, e-stores on online marketplaces seem to be a faster and easier solution.
Using online marketplaces offers the companies the chance of reaching potential customers more easily and effortlessly besides doing a secure trade. It is also easier to manage all export process on a single platform.
Designing a website which can be adaptable to all languages spoken at your target market will facilitate the communication between you and your customers and provide added value to your company in terms of making use of the potential. Offering language options is one of the essential steps of e-export. If this is not provided by the company itself, companies can work with professional consultant companies that are experienced in foreign languages and accomplish this step easily.
Currency Unit Options:
One of the most confronted problems is to create a website adaptable with the currency units of the countries of the customers. Offering domestic currency for your potential customers may contribute add value to your e-export process and may help to increase your sales.
Determination of the Price Level Depending on the Target Country:
You can benefit from market research and rivalry analysis in determining product price and product positioning. The research about the pricing of equivalent products that you will sell to the target country, the market share of these products, the economic and demographic structure of the target country will give us important data for the product pricing. By analyzing all the data, it is required to make a pricing that matches with the target market.
SEO Executions in Different Languages:
The process of e-export requires more different criteria than the traditional export process. Introducing your products to the target audience by using the marketing tools and channels properly plays a significant role in e-export process. In that point, digital marketing provides you to put your e-export business a step forward. The SEO executions which you will carry out in different languages not only will provide you to reach new customers naturally by uprising your website to the top of the related search results but also offers you the opportunity to introduce your products to the correct customers.
As in all fields of commerce, you need to be able to provide a customer service support to which your customers can reach when they have any kind of question, need or troubles through the e-export process. For the progression of commerce, it is important to create fast and effective solutions in the presence of any problems and to inform customers in detail about all process.
Providing Logistics Integrations:
One of the most important stages of e-export is the logistics process. For a seamless and trouble-free commerce, it is of high importance to deliver the products to buyer in the given time and circumstances. All details such as providing the integration of logistics process, the differentiation of logistics cost depending on the target country, the paths that should be followed, the customs regulations of the target country should all be analyzed well. Besides, a professional support from expert companies should be taken if necessary.