Trade fairs have significantly contributed to the development of trade relations of countries and businesses for years. Trade fairs also continue to exist as an indispensable part of the marketing activities of many business fields. In addition to the trade fairs specially organized for each sector, certain trade fairs are being organized by combining different sectors with broader participation. Trade fairs also offer businesses plenty of different advantages. The companies that participate in trade fairs can improve their business relations with their existing customers, easily reach out to their potential customers and promote their products and their company. Companies can also increase their brand awareness, closely follow the innovations and developments in the sector, and most importantly, find the opportunity to market their products. Especially through international trade fairs, companies that have difficulties in opening into global markets, overcome those difficulties, and find the opportunity to reach their target clients more easily. Collaborations at trade fairs sometimes form the basis of long-standing and long-term business relationships. We can define the trade fairs that we have known for years as traditional fairs. Traditional fairs have many advantages, but they can also have difficult processes for companies and visitors As we become surrounded by digital technology in our lives, many processes related to trade fairs, like most business processes, are also becoming to adapt digitalization. Digital fairs, which are organized by transferring the traditional fairs to digital platforms, aim to provide many advantages to companies by improving some difficult processes experienced in traditional fairs. In this blog article, we explore the advantages of Digital Fairs for exhibitor companies.
When we consider the processes experienced in traditional trade fairs, fair booth area rents per square meter are the leading expense items for each trade fair organization. To participate in the fair with an effective and remarkable fair booth in the eyes of the visitors, you need a booth area that is suitable for your budget and selected from the main fair halls. Of course, the process doesn't just end by just renting the fair booth area. Then a stand design process begins. The fair booth should be remarkable, compatible with your brand colors, and visually in line with the brand identity. In this process, the extra cost items for stand design and labor costs are also added to the fair budget. Besides, other expenses such as the catering to be presented to the visitors during the fair, the need for extra personnel can also increase your budget. However, in digital fairs, all you need to do for all these processes is to choose the trade fair you want to participate and manage all the remaining processes from your computer after paying the participation fee offered in different packages. Just like in traditional fairs, you can upload your promotional materials to that digital platform, and you can develop your digital fairs process by uploading advertising videos, or videos that show the technical contents of the products, or written materials & visuals to promote your products. Since your fair booth design will also be on a digital platform, you do not need to create an extra cost item for this. Perhaps one of the most important features that digital fairs offer to participant companies is that it provides cost advantages.
Another important issue is time management, which is as vital as costs. You can manage your time effectively in digital fairs and create the most productive process for your company. When the details such as the time spent during the travel, the time to be spent during the transportation between the hotel and the trade fair area are considered, it is seen that almost as much time as you spend at the trade fairs is spent also for the transportation process. In digital fair platforms, it will be enough to be connected to the platform online at the time of fair. You can plan your meetings with visitors by organizing digital meeting appointments and create your own fair calendar.
Besides, companies can find their opportunity to increase their brand awareness and promote their products by reaching their target clients through the meetings held at digital fairs organized for the sector. They can carry out these meetings using a computer or mobile device with an Internet connection, a webcam, and a microphone.
Digital fairs also provide other advantages to exhibitors by measuring fair effectiveness and efficiency. In digital fairs, the number of stand visitors and the number of meetings can be measured, as well as the visitors who are interested in the exhibitor company are already defined in the system, creating an important data for the exhibitors. It is a very important contribution to the marketing processes of the companies both to measure the effectiveness of the fair and to monitor the feedback, and how many of the potential clients among the fair visitors have been successfully acquired as an active client in the next process.
Participating in digital fairs makes an important contribution to the brand image of companies as well as offering your company the opportunity to benefit from the features of digital technology. It is possible to say that creating a technology-focused company image is of major importance for clients today. Companies that benefit from digitalization processes such as participating in pioneering movements like digital fairs can add a powerful impression to their brand identity by strengthening the image of a technology-focused company.